This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings.
Addresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities.
A book on managing innovation in public enterprises
A book on managing for shareholder value for management teams in public enterprises.
A follow-on work to Crossing the Chasm that deals with the dynamics of post-chasm markets, in particular the market share battle during hyper-growth that results in the anointing the market leader or gorilla.
Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies.
Chasm Institute helps companies align their product development, marketing, and sales functions to achieve and maintain market leadership in their categories.
Today Chasm Institute announced the initial release of ChasmPlaybook, a native Salesforce.com application Read more ...
Chasm Institute and our cleint Quantu7 were selected by the Brandon Hall
Intel today announced the finalists in its "Make It Wearable" program, highlighting 10
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